BREAKING: NBC wins Premier League rights in the United States for the 2022/23 through 2027/28 seasons.
It is the news all of us have been anxiously awaiting. To find out which U.S. broadcaster will be airing Premier League soccer matches for the next six seasons.
The rights attracted no shortage of suitors. Sources revealed to World Soccer Talk that it was the most competitive bidding war ever for U.S. rights to the Premier League. As a result, several major media companies were involved in bidding. For example, they included WarnerMedia, Amazon, FOX, ViacomCBS, ESPN and, of course, incumbent NBC Sports. Afterward, the Premier League entertained the option of split deals. ESPN and CBS Sports were reportedly interested in a combined deal to usurp NBC Sports.
Ultimately, the Premier League decided to go with NBC.
The U.S. media rights were expected to cost somewhere between $250-300 million a year. Reports are that the deal was signed for roughly $433 million per year; $2.6 billion in total.
“We are excited to come to this long-term extension with the Premier League,” said Pete Bevacqua, Chairman, NBC Sports. “Our Premier League team, led by Jon Miller, has been incredibly dedicated to growing the Premier League in the United States over the last nine years. This new agreement is also a testament to the hard work of production, marketing and other areas of our company, as well as the tremendous partnership that has been established with the leadership and club owners of the Premier League.”
Richard Masters, Premier League Chief Executive, said: “We are delighted to announce our new US broadcast deal with NBC Sports, who have been brilliant partners for the Premier League over the last nine seasons. NBC Sports has significantly strengthened the popularity of the League in the United States in that time through its fantastic coverage and promotion.
READ MORE: Pros and cons of the broadcasters who bid on the Premier League rights
Premier League rights to date
The history of the Premier League on US TV has been a rich one.
When the Premier League signed a six-year rights extension with NBC Sports in September 2015, the media world was different. At that time, over the top streaming services were largely limited to on-demand taped programming. Meanwhile, linear TV networks offered streaming services such as ESPN3 and NBCSports.com. They were complementary to cable and satellite subscriptions, requiring authentication.
NBC’s current six-year exclusive rights package expires at the end of this current Premier League campaign.
from World Soccer Talk https://ift.tt/3cpeogS
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